Cynthia Rowley to show Resort Collection on the streets of NYC

In an effort to save the top magazine editors a trip to a not so far NY venue, she's bringing the collection to them?

On Tuesday, she will load eight models into a van and drive them to the three buildings that house most of the publishing world's most major editors — Condé Nast at 1 p.m., Hearst at 3 p.m., and Time Inc. at 5 p.m.

The models will do a curbside fashion show for the editors, or their interns, that can manage to leave their desks for 8.5 minutes. (I hear she's serving cheese and crackers too!)

I am not sure if this is a great idea - where's the exclusivity. Isn't that what fashion is all about? So if you're not too busy reading blogs Tuesday sit out front of any of those buildings - you may just get a show!