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Friday, April 23, 2010

Lane Bryant Video Banned from ABC and FOX?

I had a lengthy "facebook" discussion earlier today which prompted me to share this video with you guys. If you have been living under a rock let me get you up to speed. Earlier this week, Lane Bryant published a blog post accusing ABC and FOX networks of censoring their new lingerie advertisement claiming they would not air the commercial during prime time hours.

Lane Bryant model Ashley Graham (the model featured in the commercial) basically threw ABC and FOX under the bus in an interview:

"ABC restricted our airtime and refused to show the commercial during “Dancing with the Stars.” Fox demanded excessive re-edits and rebuffed it three times before relenting to air it during the final 10 minutes of “American Idol,” but only after we threatened to pull the ad buy. Yes, these are the same networks that have scantily-clad housewives so desperate they seduce every man on the block, and don’t forget Bart Simpson, who has shown us the moon more often than NASA, all in what they call “family hour.”

A comment was released by ABC:

“Their statements are not true. The ad was accepted. Lane Bryant was treated absolutely no differently than any advertiser for the same product. We were willing to accommodate them, but they chose to seek publicity instead.”

Since both networks are running the VS commercials that appear to be even more scandalous, of course Lane Bryant is extremely angry. So angry that they have released documents from ABC that prove the commercial is restricted to "daytime dramas" or "post-9pm". It is also restricted from running during any family shows.

As media we must be held more responsible for shaping a positive body image for our young women. In a world were videos, and talk shows babysit our children it is necessary to create realistic views of our lives. If we as media continue to mold our women into "Barbie" and the unobtainable sample size "negative 0" we will continue to create the starving woman.

View the video and documents and remember to comment!

 

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1 comments:

iambtownes said...

Its such a shame that society seems to be okay with continuing to breed generations of young girls with major self esteem and body image issues. We had to fight for equality against men, against other races and now against "weight"?

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